Title
Communications Committee Meeting of September 17, 2009
Body
The meeting came to order at 9:30 a.m. The minutes from the June meeting were circulated for approval. Motion: Sam Joseph motioned to approve the June meeting minutes. Maria Garcia seconded the motion and it passed unanimously.
Higgins Fallon distributed a copy of the letter of resignation from Communications Committee Chairman Leslie Pantin. Mayor Slesnick will appoint a new member to the Communications Committee.
Arts and Culture Specialist Catherine Cathers was introduced. The Cultural Development Board discussed the stipulation of having all cultural grantees to acknowledge the city’s support in their marketing materials. They proposed including the established branding of “Coral Gables, The City Beautiful” on these materials. Stiefel agreed that if we own this branding, we should use it.
Information Technology
Raimundo Rodulfo discussed a new tool that the IT Department is using to monitor the City’s web. It is a hosting service that automatically checks the more than 1,000 pages that are currently in the City’s web, making sure that there are no broken links, no spelling errors and provides accessibility compliance as well. The IT Department is also working on developing a list server to assist the Public Affairs Office to maintain the database of e-News emails. Rodulfo also discussed a new project that deals with intellectual trademark. With the proliferation of social network, the City is trying to protect its name. Facebook recently approved a change in their policy that allows organizations to have more control of their intellectual property. Right now IT is in the process of reserving 15 names for the City.
Maria Garcia agreed that it would be a good idea for the City to have its own Facebook page. Joseph said that Facebook provides automatic updates of events which would be beneficial. Stiefel said that this is a first step to something new and that it is important to jump into...
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