Title
Communications Committee Meeting of April 17, 2008
Body
Digital Signage Presentation
Mr. Robert Koening from Inline Sales introduced himself and provided a presentation on Digital Signage for Downtown Coral Gables. The company has done 15,000 installations worldwide with several done in large cities. They have a strong presence in France, United Kingdom and now are closing contracts in the U.S. These kiosks replace paper directory with on-line directories of where to eat and shop. It also gives more information about the cities. Selling advertising funds the cost of the kiosk. Inline Sales works with Smartlite for advertising sales. Proposed idea to place kiosks on Miracle Mile that has the following categories: 1) Information and events, 2) Shop, Dine, Entertain and Stay, 3) Public Safety and Security 4) Revenue Generation or advertising. Further discussion was held about the digital signage capabilities. Members of the Communications Committee agreed that this system will improve the shopping experience in Downtown Coral Gables.
Motion: Leslie Pantin motioned to recommend Digital Signage for the review of Coral Gables City Manager and Business Improvement District for consideration and implementation. David Stiefel seconded the motion and it passed unanimously.
Approval of Minutes
The minutes from the March meeting were circulated for approval.
Motion: Richard Chimelis motioned to approve the March meeting minutes. David Stiefel seconded the motion and it passed unanimously.
Information Technology
Margarita Cardenas reported a comparison of the web statistics from year to year. Information was distributed to members. She also reported that a Vendor Registration Page is now live on the City’s homepage. IT is also working on a screen saver using high resolution photos which will be available on the City’s website for free downloads. Lastly, she reported that Legistar, the program that displays the City Commission agendas, is now available to users through the City’s web page.
Multimedia Business Plan
Higgins Fallon distributed members a proposed Sponsorship, Advertising and Multimedia Program. This is a plan to sell sponsorship and advertising through the City’s communications vehicles including Coral Gables Television, e-news, City Beautiful Newsletter and Golden Gables. The proposal includes Diamond, Gold and Silver Sponsorship, packaging media buys according to the sponsorship level. There is also an option for outside companies to seek sponsorships for Coral Gables Television, producing shows at their cost and sharing revenues with the City on a 70/30 basis. Copy of this proposal has been provided to City Manager for his review. Higgins Fallon requested input from Communications Committee members.
Members liked the proposed plan. Higgins Fallon indicated that she will wait for City Manager’s input and then will forward the proposal to legal department for further review.
Board updates
Higgins Fallon distributed the latest copies of e-News for Committee member information.
With no other business to discuss, the meeting was adjourned.